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Randall Huft

Randall Huft
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Randall Huft is president and creative director of the Innovation Agency. He discovered what works, what doesn’t, and what steps must be taken to achieve sales goals and gain market share while working with blue-chip companies including AT&T, United Airlines, IBM, Walgreen’s, American Express, Toyota, and Disney. Inov8.us
How Ronald Reagan and Lunchtime Martinis Ruined the American Dream-Randall Huft-Opinion-CBD-CBDToday

How Ronald Reagan and Lunchtime Martinis Ruined the American Dream

As fires rage across the western states, as the pandemic shows no signs of slowing down, as the president admits he knew the virus...
Where Have All the Protest Songs Gone-Randall Huft-opinion-CBDToday

Where Have All the Protest Songs Gone?

I grew up in a time of social unrest and political protest. My parents were antiwar activists and involved in the civil rights movement,...

How History Is Painted Over

Many years ago, I worked at a major-market television station that was steeped in history. In 1928, as one of the first television stations...
Economic Downturn-Business Growth-Randall Huft-opinion-CBD-CBDToday

Can an Economic Downturn Present Opportunities for Business Growth?

I am not the world’s biggest optimist. I just take comfort in facts over fiction. And the facts are that these crazy times offer...
Opinion-Cancer Marketing-Randall Huft-CBD-CBDToday

Marketing Cancer: Consumer Advocates Say Patients Pay the Real Price

A friend recently was diagnosed with cancer. When you first hear the “C word,” life suddenly changes. The diagnosis creates fear, confusion, uncertainty, and...
New-Normal-coronavirus-Randall-Huft-Innovation-Agency-CBD-CBDToday

Our Extraordinary Moment

It is becoming more readily apparent that despite our collective wishes, things are not going to return to any semblance of our past in...
Survival Instincts-Human Behavior-Randall Huft-Opinion-CBD-CBDToday

Survival Instincts and Lies from the Top: How Crises Alter Human Behavior

By now, you probably have experienced the long lines and empty shelves at grocery and warehouse stores. Or you may have tried to buy...
Fake News-Randall Huft-coronavirus-opinion-CBD-CBDToday

Fake News, Media Panic, and the Viral Marketing of an Actual Virus

By the time this column is published it may seem pointless, as the Zombie COVID-19 Apocalypse has consumed most of the world. Don’t say...
Branding-superbowl-Randall Huft-Innovation Agency-CBD-CBDToday

Emotional Advertising Has Become the Cornerstone of Branding

As a nation, we came together for a few brief hours. We set aside our political, cultural, economic, and demographic differences, and although we...
Second Greatest Story-Easter-Randall Huft-CBD-CBDToday

The Second Greatest Story Ever Sold

A few months ago, I wrote a piece titled “The Greatest Story Ever Sold,” which became one of the more popular of my columns....