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Google Denies Quietly Testing Ads for CBD Products

According to several trade industry blogs, co-founder of CBD product company Chilyo™ LP Shedrack Anderson stated, “Google approached him to be part of a...
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How to Write a Press Release

There are a lot of people who will tell you the press release is extinct. They believe technology has made press releases obsolete, that...
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KISS Co-founder Gene Simmons Debuts CBD-Infused Soda Line

Monster marketer and bonafide rock and roll legend Gene Simmons and Canadian cannabis conglomerate Invictus have announced Gene Simmons' CBD-Infused MoneyBag™ Sodas. Simmons and...
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Craft a Brand That Is Unique, Compelling, and Credible

For the past few years, I’ve been advocating the need for cannabis companies to actively pursue a more mainstream, disciplined approach to brand-building. There’s...
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Embrace Social Media for Effective Branding

In a 2015 global research work, marketing professor Neil Granitz of California State University Fullerton wrote about the ways in which people interpret their...
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Risky Business: CBD Health Claims Can Land Marketers in Federal Trouble

Marketing CBD products presents a quandary. CBD doesn’t cause an altered mental state, so it seems obvious products containing the substance are intended for...
Women's Health, CBD for women, CBD health

Women, CBD-Infused Trends Driving Wellness Market

The Global Wellness Institute estimated that in 2015 the global wellness market was worth $3.7 trillion and has been growing steadily ever since. “Feminist wellness”...
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Kathy Ireland® Brand Launches New CBD-Infused Products with Partners Isodiol, Level Brands

CHARLOTTE, N.C.–Canadian-based CBD product manufacturer Isodiol and its marketing partner Level Brands have announced five new products, in partnership with Kathy Ireland® Worldwide brands. Ireland...

Marketing Moods–5 CBD Vape Pens that Target Desired Effects

For consumers that don’t know the difference between a sativa, hybrid, indica, or CBD-heavy strain, cannabis and hemp products can be confusing. Exotic, old...
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First-Ever Public Ad in Japan for CBD Brand Elixinol

TOKYO–Tokyo's Omotesando train station is the site of the first-ever public advertising for a CBD product in Japan, from Australian-based manufacturer Elixinol. CBD (cannabidiol) products...
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