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Our Extraordinary Moment

It is becoming more readily apparent that despite our collective wishes, things are not going to return to any semblance of our past in...
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Maintaining Momentum: Now Is the Time to Increase Marketing Efforts

In times of uncertainty, our brains encourage us to do what others do. Our brains don’t care what others actually are doing. They could...
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Strengthen Your Brand by Exploring Who, What, and Why

Let’s face it: The market is saturated, and the novelty of a once-taboo substance is gone. Cannabis and hemp have have become just like...
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The Unbearable Lightness of Quarantine

I must admit, while I hate the pandemic and the devastation it has rained upon millions, I am not hating the quarantine. I am...
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4 Reasons Why Your CBD Brand Could Fail

So, you want to launch a brand. Congratulations! Though there are no hard numbers for CBD brand failure or success rates, according to the...
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Jane Fonda’s Newest Role Is with CBD Maker Uncle Bud’s Hemp

While Cannabis has been humorously incorporated into the hit Netflix series Grace and Frankie, one of its stars is getting serious about CBD. Longtime...
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Fake News, Media Panic, and the Viral Marketing of an Actual Virus

By the time this column is published it may seem pointless, as the Zombie COVID-19 Apocalypse has consumed most of the world. Don’t say...
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Emotional Advertising Has Become the Cornerstone of Branding

As a nation, we came together for a few brief hours. We set aside our political, cultural, economic, and demographic differences, and although we...
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The Second Greatest Story Ever Sold

A few months ago, I wrote a piece titled “The Greatest Story Ever Sold,” which became one of the more popular of my columns....
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CBD and Coronavirus: Marketing Best Practices in a Time of Crisis

We’re all in the middle of navigating the COVID-19 crisis and, in such uncharted territory, many of us are struggling with how to approach...
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