CBD Marketing 101 Meet Your Audience Where They Socialize-Nic Shafer-CBD news-CBDToday

CBD Marketing 101: Meet Your Audience Where They Socialize

Understanding your target audience is key to executing effective marketing strategies and increasing brand equity. But “understanding” isn’t a destination. It’s a journey. For...
How Successful Executives Approach Direct to Consumer Marketing-CBD news-CBDToday

How Successful Executives Approach Direct-to-Consumer Marketing

Brands like Warby Parker, Casper, and Cards Against Humanity have achieved great success with direct-to-consumer marketing. Though some hemp and cannabis businesses may not...
The Correlation Between Brand Loyalty and Nostalgia Marketing-Randall Huft-CBD news-CBDToday

The Correlation Between Brand Loyalty and Nostalgia Marketing

As I write this, I am eating a bowl of Campbell’s Bean with Bacon Soup. Honestly. If I had a way to show this...
CBD Marketing 101 Improve Communications with This Expert Advice-hemp news-CBDToday

CBD Marketing 101: Improve Communications with This Expert Advice

The ultimate goal in marketing and advertising is to influence consumer perception and behavior. To accomplish this, marketers must understand their target audience. Knowing...
Why You Need a Data-Driven Marketing Strategy-Daniel Abrahami-CBD news-CBDToday

Why You Need a Data-Driven Marketing Strategy

Industry leaders typically anticipate major consumer trends well in advance, but 2020 disrupted longstanding expectations. The pandemic ultimately expedited the proliferation of several incipient...
Capturing Mindshare with Effective Advertising-Randall Huft-Opinion-CBD news-CBDToday

Capturing Mindshare with Effective Advertising

Humans have a tendency to believe things used to be better, although when those things were better depends on who you ask and the...
Hubspot-and-Talkwalker-Release-Social-Media-Best-Practices-Report-for-2021-CBD news-CBDToday

Social Media Best Practices for 2021

In order to be effective at leveraging social media for business, managers must understand social media best practices constantly are evolving. This is especially...
Want Media Coverage in 2021-Here’s How to Get It-CBD news-marketing-PR-CBDToday

Want Media Coverage in 2021? Here’s How to Get It.

Writers and editors are curious by nature. We’re always looking for the next great story, and when we find it, we share. Here are a...
The-Single-Key-to-Marketing-Success-in-the-CBD-Industry-CBDToday

The Single Key to Marketing Success in the CBD Industry

What a year 2020 was, eh? With all the things that happened this year—from COVID-19 to social justice, institutional racism, police brutality, elections, recession,...
Start Marketing Your CBD Business Before You Launch-Gregg Greenberg-CBDToday

Start Marketing Your CBD Business Before You Launch

The CBD industry is growing at a staggering rate. While there certainly is plenty of fruit left on the tree for newcomers, competition is...
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