Start Marketing Your CBD Business Before You Launch-Gregg Greenberg-CBDToday

Start Marketing Your CBD Business Before You Launch

The CBD industry is growing at a staggering rate. While there certainly is plenty of fruit left on the tree for newcomers, competition is...
Successful Social Media Campaigns-Dino H Carter-CBD-CBDToday

5 Tips for Successful Social Media Campaigns

In a recent virtual workshop for young entrepreneurs, I said, “You don’t sell a product. You sell a promise; a feeling.” A few attendees...
Scaling a Cannabis Business-Guest column-Justin Dye-Schwazze-CBD-CBDToday

4 Secrets to Scaling a Hemp Business

Scaling a business is always a high-stakes endeavor, but the risks are magnified in the hemp and cannabis space, where every business is in...
Economic Downturn-Business Growth-Randall Huft-opinion-CBD-CBDToday

Can an Economic Downturn Present Opportunities for Business Growth?

I am not the world’s biggest optimist. I just take comfort in facts over fiction. And the facts are that these crazy times offer...
Loyalty Program-Guest column-Jeffrey Harris-springbig-CBD-CBDToday

Structuring a Loyalty Program in the CBD Market

Rewards programs generate loyalty for businesses, especially in the emerging CBD market, where early customer engagement is key to long-term success. But not all...
How the CBD Industry Can Earn Trust-Grace Kaucic-contributed-CBDToday

How the CBD Industry Can Earn Trust While Awaiting FDA Regulation

Over the past several years, CBD has surpassed every emerging health trend to become the hottest thing since sliced bread. According to a recent...
Opinion-Cancer Marketing-Randall Huft-CBD-CBDToday

Marketing Cancer: Consumer Advocates Say Patients Pay the Real Price

A friend recently was diagnosed with cancer. When you first hear the “C word,” life suddenly changes. The diagnosis creates fear, confusion, uncertainty, and...
New-Normal-coronavirus-Randall-Huft-Innovation-Agency-CBD-CBDToday

Our Extraordinary Moment

It is becoming more readily apparent that despite our collective wishes, things are not going to return to any semblance of our past in...
Marketing-in-tough-times-Dino-H-Carter-D-Branding-CBD-CBDtoday

Maintaining Momentum: Now Is the Time to Increase Marketing Efforts

In times of uncertainty, our brains encourage us to do what others do. Our brains don’t care what others actually are doing. They could...
W-System-Dino-H-Carter-D-Branding-CBD-CBDToday

Strengthen Your Brand by Exploring Who, What, and Why

Let’s face it: The market is saturated, and the novelty of a once-taboo substance is gone. Cannabis and hemp have have become just like...
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