Want Media Coverage in 2021-Here’s How to Get It-CBD news-marketing-PR-CBDToday

Want Media Coverage in 2021? Here’s How to Get It.

Writers and editors are curious by nature. We’re always looking for the next great story, and when we find it, we share. Here are a...
The-Single-Key-to-Marketing-Success-in-the-CBD-Industry-CBDToday

The Single Key to Marketing Success in the CBD Industry

What a year 2020 was, eh? With all the things that happened this year—from COVID-19 to social justice, institutional racism, police brutality, elections, recession,...
Start Marketing Your CBD Business Before You Launch-Gregg Greenberg-CBDToday

Start Marketing Your CBD Business Before You Launch

The CBD industry is growing at a staggering rate. While there certainly is plenty of fruit left on the tree for newcomers, competition is...
Successful Social Media Campaigns-Dino H Carter-CBD-CBDToday

5 Tips for Successful Social Media Campaigns

In a recent virtual workshop for young entrepreneurs, I said, “You don’t sell a product. You sell a promise; a feeling.” A few attendees...
Scaling a Cannabis Business-Guest column-Justin Dye-Schwazze-CBD-CBDToday

4 Secrets to Scaling a Hemp Business

Scaling a business is always a high-stakes endeavor, but the risks are magnified in the hemp and cannabis space, where every business is in...
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Can an Economic Downturn Present Opportunities for Business Growth?

I am not the world’s biggest optimist. I just take comfort in facts over fiction. And the facts are that these crazy times offer...
Loyalty Program-Guest column-Jeffrey Harris-springbig-CBD-CBDToday

Structuring a Loyalty Program in the CBD Market

Rewards programs generate loyalty for businesses, especially in the emerging CBD market, where early customer engagement is key to long-term success. But not all...
How the CBD Industry Can Earn Trust-Grace Kaucic-contributed-CBDToday

How the CBD Industry Can Earn Trust While Awaiting FDA Regulation

Over the past several years, CBD has surpassed every emerging health trend to become the hottest thing since sliced bread. According to a recent...
Opinion-Cancer Marketing-Randall Huft-CBD-CBDToday

Marketing Cancer: Consumer Advocates Say Patients Pay the Real Price

A friend recently was diagnosed with cancer. When you first hear the “C word,” life suddenly changes. The diagnosis creates fear, confusion, uncertainty, and...
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Our Extraordinary Moment

It is becoming more readily apparent that despite our collective wishes, things are not going to return to any semblance of our past in...
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