What Does Credibility Look Like in 2021-CBD news-CBDToday

What Does Credibility Look Like in 2021?

Recently, well-known publications including Rolling Stone, which has been in print for fifty-three years, have caused quite a stir by offering “thought leaders” the...
Plant-Optimized-Light-Spectrums-Maximize-Growth-Quality-and-Yield-Kevin-Frender-guest-column-CBDToday

Plant-Optimized Light Spectrums Maximize Growth, Quality, and Yield

Hemp cultivators must manage a multitude of working components within their gardens. To ensure the most bountiful harvests, each aspect of the grow must...
CBD Marketing 101 Meet Your Audience Where They Socialize-Nic Shafer-CBD news-CBDToday

CBD Marketing 101: Meet Your Audience Where They Socialize

Understanding your target audience is key to executing effective marketing strategies and increasing brand equity. But “understanding” isn’t a destination. It’s a journey. For...
How Successful Executives Approach Direct to Consumer Marketing-CBD news-CBDToday

How Successful Executives Approach Direct-to-Consumer Marketing

Brands like Warby Parker, Casper, and Cards Against Humanity have achieved great success with direct-to-consumer marketing. Though some hemp and cannabis businesses may not...
5 Things Every CBD Product Retailer Must Understand-CBD products-CBDToday

5 Things Every CBD Product Retailer Must Understand

As any established brand already should know, cannabidiol (CBD) is a non-psychoactive cannabinoid widely known for its healing benefits. The compound has been shown...
Jerry-King-cartoonist-April-2021-CBD-CBDToday

Jerry King’s Hemp Cartoon | April 2021

Award-winning cartoonist Jerry King is one of the most published and prolific cartoonists in the world, selling more than 300 cartoons per month. His...
CBD Marketing 101 Merchandising Tips from Greenlane’s Lauren Drury-Higher Standards-CBDToday

CBD Marketing 101: Merchandising Tips from Greenlane’s Lauren Drury

Merchandising, also known as display marketing, is the presentation of products in visually appealing ways in order to generate consumer interest and improve sales....
Proposed CBD Legislation Receives Criticism from Consumer Groups-CBD news-CBDToday

Proposed CBD Legislation Receives Criticism from Consumer Groups

WASHINGTON, D.C. – Introduced in the U.S. House of Representatives on February 4, the Hemp and Hemp-Derived CBD Consumer Protection and Market Stabilization Act...
USDA Domestic Hemp Production Guidance Now in Effect-CBD news-CBDToday

USDA’s Domestic Hemp Production Guidance Now in Effect

WASHINGTON, D.C. – The U.S. Department of Agriculture’s (USDA) final rule on hemp production went into effect March 22, 2021, providing what some members...
The Correlation Between Brand Loyalty and Nostalgia Marketing-Randall Huft-CBD news-CBDToday

The Correlation Between Brand Loyalty and Nostalgia Marketing

As I write this, I am eating a bowl of Campbell’s Bean with Bacon Soup. Honestly. If I had a way to show this...
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