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Our Extraordinary Moment

It is becoming more readily apparent that despite our collective wishes, things are not going to return to any semblance of our past in...
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CBD Product Use a Crime Punishable under Military Code, Says Pentagon

WASHINGTON, D.C. – The Pentagon has moved to make use of CBD products a criminal offense for troops across all branches of the U.S....
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Louisiana Governor Signs Bill to Ban Most Smokable Hemp Products

BATON ROUGE, La. – Louisiana is restricting the sale of almost all smokable hemp products. The state's Governor John Bel Edwards, a Democrat, recently...
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Beyond the Trend: CBD-Infused Beverages Are Here to Stay

Trendy drinks come and go all the time. Over the past few years, we’ve seen the sudden rise and fall of charcoal-infused drinks, vitamin...
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Maintaining Momentum: Now Is the Time to Increase Marketing Efforts

In times of uncertainty, our brains encourage us to do what others do. Our brains don’t care what others actually are doing. They could...
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Is CBN a Sleep Panacea? Science Doesn’t Support the Myth.

For the past four months, I have been traveling up and down the state of California talking to dispensary owners, budtenders, and the public...
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Scale Your CBD Company like a Pro with Two Essential Tactics

Scaling a CBD company is challenging work on the best day. On the worst days it can feel almost insurmountable, as if your business...
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Strengthen Your Brand by Exploring Who, What, and Why

Let’s face it: The market is saturated, and the novelty of a once-taboo substance is gone. Cannabis and hemp have have become just like...
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How to Approach a Workforce Reduction with Compassion

Rapid expansion has led to job cuts across the hemp and cannabis industries, in both the United States and Canada, due to companies overspending...
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Survival Instincts and Lies from the Top: How Crises Alter Human Behavior

By now, you probably have experienced the long lines and empty shelves at grocery and warehouse stores. Or you may have tried to buy...
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