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Carol Ruiz

Carol Ruiz
Carol Ruiz is co-founder and partner at Higher Ground PR and Marketing. With more than twenty years’ experience, she crafts campaigns that capture the attention and imagination of the press, communicate the right messages to the right audiences, increase name and brand awareness, and build and maintain reputations.

4 Reasons Why Your CBD Brand Could Fail

So, you want to launch a brand. Congratulations! Though there are no hard numbers for CBD brand failure or success rates, according to the...
crisis communications plan-Carol Ruiz-CBD-CBDToday

Do You Have a Crisis Communications Plan?

In September, the vape industry suffered a major crisis that brought national media scrutiny and criticism. I’m talking about the vaping-related illness outbreak, of...