Indigo and Haze is building an online resource, a highly curated marketplace, for customers to gain access to quality products, relevant information, and creative inspiration. In simpler terms: access, education, and inspiration. “I love nature, botanical medicines, and plant remedies,” said Elana Frankel, co-founder of Indigo and Haze. “This combination can bring about a healing transformation, and sharing knowledge and the science behind it through our online experience is just the beginning.”
Origin of the brand
In 2015, Elana Frankel fractured her skull. One second she was chatting with girlfriends; the next, she was having a CAT scan. Her traumatic brain injury (TBI) left her bedridden with a swollen brain and no sense of smell or taste. As a wife and mother with a career as a creative director and yoga teacher, the traditional solution for TBIs—bed rest in a dark room with no stimuli (for a year)—did not work for Elana’s lifestyle. So, when her husband discovered research on CBD and its natural anti-inflammatory properties, he suggested the remedy. Though hesitant, Elana decided to try CBD after more research and education.
As she began to heal and return to the world (faster than expected), she wanted to take that knowledge and create a place for others. It needed to be a place that reflected her aesthetic, a “high-thread-count hippie lifestyle,” and with well-designed product. So, she partnered with the best chief financial officer, chief operating officer, and business development people she could find and built a team to execute the vision. Thus, IndigoandHaze.com and @indigoandhaze were born.