Introducing California’s first mainstream cannabis beauty line, HIGHGORGEOUS.
Press Release-Los Angeles, CA- It can heal dry skin, reduce inflammation, and kick cellulite to the curb. That’s why cannabis is the star of each one of these new lotions, body butters, bubble baths, and lip balms that will have everyone saying, High Gorgeous! With packaging that looks perfect on big beauty chains’ shelves, and names like HighBiscus, Plain Jane and Sugar High, the infused-product line is taking the canna-world by storm. The decadent creations are the latest from the all-women team at Yummi Karma, who rocked the edibles scene with their award-winning infused potato chips, popcorn, and tinctures.
“We want to normalize cannabis,” says Yummi Karma CEO Krystal Kitahara. “Gone are the days of boring topicals with medicinal packaging. California voters have spoken, and it’s time to get excited about the future of cannabis products.” The biggest question people have is, will I get high from using them? Probably not. THC does not enter your bloodstream when you apply it topically. The High Gorgeous line has between 25 to 200 milligrams of THC in each product. “While you won’t feel the psychoactive effects from the THC, you will feel very relaxed,” says Alysia Sofios, marketing director of Yummi Karma. “The bubble bath, especially, is a life-saver. It makes all the stresses of the day disappear. There’s something magical about these topicals.”
Cannabis can also help with pain and inflammation. Infused topicals are a favorite of professional and amateur athletes alike, as well as anyone with neck or back soreness. Arthritis sufferers have also found comfort in applying cannabis creams. “It’s the best of both worlds,” says Kitahara. “They have all the medicinal benefits, while smelling amazing and making your skin soft and smooth. I can’t wait for everyone to try them. I know they’ll love them as much as we do!”
While Yummi Karma mainly targets women, the team has been surprised by how many men are looking forward to testing out the topicals. There is also an option for those who do not have a medical marijuana recommendation, or those with very sensitive skin. Plain Jane is a fragrance-free lotion with no THC and 100 milligrams of CBD. Cannabidiol (CBD) is used to treat a variety of skin conditions including psoriasis, eczema, allergic reactions, and even skin cancer. The complete High Gorgeous line will hit dispensary shelves early next year, and already has a waiting list.
*For media inquiries, or to get on the guest list for the December 1st Launch Party, please contact Alysia at (559) 974-4504 or [email protected]