Match Made in Heaven: Fog & Tree and Fred Segal

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SAN MARCOS, Calif. – Fog & Tree is excited to officially announce their partnership with the legendary West Coast brand, Fred Segal. Fred Segal is the iconic experiential retailer and lifestyle brand deeply rooted in Los Angeles and celebrity culture. Fred Segal is the birthplace of Los Angeles style and fashion denim, known for retail and style innovation. Now in it’s sixth decade, Fred Segal continues to curate the best of what’s new, partner with other innovators and create what’s next.

Fred Segal’s free-thinking attitude and eye for luxury has made them a launchpad for many notable California brands — and now that roster includes all of the Fog & Tree offerings. Fog & Tree will launch September 1st 2020 at experiential retailer Fred Segal’s two locations: 8500 Sunset Blvd. Los Angeles and 3822 Cross Creek Road in Malibu.


Drawing inspiration from the Redwood forests that dot the Western coastline, Fog & Tree’s line of personal care products are the perfect match for Fred Segal. Their beard conditioner, hair mask, and eau de parfum, all feature an alluring signature scent with the most Californian ingredient of all: cannabis. Using a curated blend of hemp and natural essential oils, the result is an experiential sensory experience that is utterly one-of-a-kind.

“We are extremely excited about the future of Cannabis in the personal-care space. The passing of the Hemp bill has thrown open the doors for Cannabis research and we are on the cusp of legitimizing the benefits of whole-plant therapy. However, just like any other personal-care product, it is important to take into consideration the supplemental ingredients and business practices used to create your products.” said Elizabeth Kost, CEO, Fog & Tree. “At Fog & Tree, we use Cannabis alongside all-natural plant-based ingredients and make it a priority to sustainably source our packaging so that you can not only smell good but feel good about what you are putting on yourself and into our landfills and waterways.”

Not only do Fog & Tree products bring an unforgettable aroma, but they also pack a powerful wellness punch. Fog & Tree’s product assortment currently includes:

Cannabis Eau de Parfum
Infused with calming Hemp essential oils steam distilled from Hemp flowers without the use of chemical extraction and infused with other all-natural Terpenes, this fragrance transports you to a hike through the Redwoods of Northern California. Musky, herbaceous base notes of cedar and sandalwood open up to reveal ­­heart notes of fresh coastal fog and vegetation, finished with just a hint of the sticky icky.

CBD Beard Conditioner
Take your beard on a trip to the Redwoods of the Pacific Northwest without leaving home. Infused with calming Hemp essential oils and fortified with all-natural emollients and organically grown CBD, this non-oily beard conditioner will help to improve the condition of your skin and leave you with touchably soft hair.

CBD Hair Mask Treatment
This hair mask harnesses the power of flowers by combining Hemp essential oils with organically grown CBD and plant-based ingredients like chamomile, calendula and white nettle designed to restore your luscious locks. Lightly scented with rose, eucalyptus, citrus and a hint of coastal fog, relax and let this hair mask carry you away to sunny California.

The complete Fog & Tree product line is also available for purchase at

With a signature scent, sleek branding, and a laidback attitude, Fog & Tree knows how to do California luxury right — making Fred Segal an absolute match made in heaven.

For more information on Fog & Tree visit: