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The CBD Industry Is in a Consolidation Phase

I’ve had the good fortune of speaking at several cannabis conferences, usually pontificating on the subjects of branding and marketing. I often began with...
The Correlation Between Brand Loyalty and Nostalgia Marketing-Randall Huft-CBD news-CBDToday

The Correlation Between Brand Loyalty and Nostalgia Marketing

As I write this, I am eating a bowl of Campbell’s Bean with Bacon Soup. Honestly. If I had a way to show this...
Capturing Mindshare with Effective Advertising-Randall Huft-Opinion-CBD news-CBDToday

Capturing Mindshare with Effective Advertising

Humans have a tendency to believe things used to be better, although when those things were better depends on who you ask and the...
Donald Trump's Legacy of Lying Will Have Lasting Effects-Randall Huft-CBD news-CBDToday

Donald Trump’s Legacy of Lying Will Have Lasting Effects

The election is finally over, although the results remained long disputed due to Donald Trump’s insistence he won—despite all evidence to the contrary. And,...
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Randall Huft Ponders the Nature of Belief

I was born a Jew, but I didn’t stay that way for very long. My mother was a Lutheran with strict German parents. My...
How Ronald Reagan and Lunchtime Martinis Ruined the American Dream-Randall Huft-Opinion-CBD-CBDToday

How Ronald Reagan and Lunchtime Martinis Ruined the American Dream

As fires rage across the western states, as the pandemic shows no signs of slowing down, as the president admits he knew the virus...

How History Is Painted Over

Many years ago, I worked at a major-market television station that was steeped in history. In 1928, as one of the first television stations...
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Can an Economic Downturn Present Opportunities for Business Growth?

I am not the world’s biggest optimist. I just take comfort in facts over fiction. And the facts are that these crazy times offer...
Opinion-Cancer Marketing-Randall Huft-CBD-CBDToday

Marketing Cancer: Consumer Advocates Say Patients Pay the Real Price

A friend recently was diagnosed with cancer. When you first hear the “C word,” life suddenly changes. The diagnosis creates fear, confusion, uncertainty, and...
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Our Extraordinary Moment

It is becoming more readily apparent that despite our collective wishes, things are not going to return to any semblance of our past in...
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