The Alkaline Water Company Launches Direct to Consumer E-Commerce Website

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Logo: The Alkaline Water Company

SCOTTSDALE, Ariz. – The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), is a producer of premium bottled alkaline water, flavored-infused waters, and CBD infused products sold under the brand names Alkaline88®️, A88 Infused™️, and A88CBD™️, respectively. The Company announced the launch of its new direct to consumer website Alkaline88.com, where consumers will be able to buy our full line of products, including Alkaline88®️ waters, A88 Infused favors™️ and eco-friendly aluminum bottles.

“We are proud to announce our new e-commerce website, Alkaline88.com. With the in-house expertise already in place from our e-commerce platform, A88CBD.com, which carries our hemp-derived CBD topical and ingestible products, we were rapidly able to develop this site. The decision to launch the site is driven by the recent increase in online demand and changing consumer buying habits. Over the last three months, our e-commerce sales have increased by over 3,200% from this time last year. Consumers are now able to purchase our products directly from the Company no matter where they live,” stated Richard A. Wright, President and CEO of The Alkaline Water Company Inc.

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“As always, we strive to give our customers the absolute highest quality and best tasting products in the world. With summer upon us, we are happy to offer a 20% discount on all products purchased on Alkaline88.com through September 22, 2020. We believe our new e-commerce platforms position our Company to meet the demands of consumers now and into the future.”

Per the Beverage Marketing Corporation’s Beverage Strategist issued on June 17, 2020, while the shift from brick-and-mortar to online retail has been a long-term phenomenon, e-commerce purchases of non-alcohol beverages have not been as prevalent. However, stay-at-home orders have altered shopping behavior, with more consumers signing on for online delivery of non-alcohol beverages for the first time. Many grocery chain partners have reported a surge in online sales in recent months. On June 18, 2020, Kroger, one of the nation’s largest retailers, reported a record 92% increase in digital sales for its first quarter of 2020.


About The Alkaline Water Company
Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®️, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88®️ delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label ‘Clean Beverage.’ Quickly being recognized as a growing lifestyle brand, Alkaline88®️ launched A88 infused™️ in 2019 to meet consumer demand for flavor-infused products. A88 infused™️ flavored water is available in seven unique all-natural flavors, with new flavors coming soon. Additionally, in 2020, the Company launched A88™️ Infused Beverage Division Inc. which includes the Company’s CBD water and flavor-infused water. For the Company’s topical and ingestible offerings, A88™️ Infused Products Inc. includes the Company’s lab-tested full-spectrum hemp salves, balms, lotions, essential oils, and bath salts, along with broad-spectrum hemp beverage shots, powder packs, oil tinctures, capsules, and gummies.
To purchase A88CBD Infused™️ products online, visit us at www.A88CBD.com. To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com

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