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CBD and Coronavirus-Judy Campbell-Campbell Consulting-CBDToday

CBD and Coronavirus: Marketing Best Practices in a Time of Crisis

We’re all in the middle of navigating the COVID-19 crisis and, in such uncharted territory, many of us are struggling with how to approach...
CBD Brand building-Kary Radestock-Hippo Packaging-CBDToday

Use Mainstream Strategies to Build an Exceptional CBD Brand

Intel is one of the largest corporations in the world, and a leading manufacturer of computer microprocessor chips. The company was founded in the...
Judy Campbell-Leverage Media-CBD-CBDToday

Leveraging the Media for Growth

When it comes to working with the media to create a strong brand, it’s essential to ask yourself “What is our brand?” While many...
Judy Campbell-Editorial Calendar-CBD-CBDToday

Plan for Success with an Editorial Calendar

Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process at the...
Judy Campbell-Connecting with the Media-CBD-CBDToday

The Dos and Don’ts of Connecting with the Media

You have news to share and you want help telling a great story, so who are you going to call? The media. We have shared...
crisis communications plan-Carol Ruiz-CBD-CBDToday

Do You Have a Crisis Communications Plan?

In September, the vape industry suffered a major crisis that brought national media scrutiny and criticism. I’m talking about the vaping-related illness outbreak, of...
Judy Campbell-PR Toolkit-CBD-CBDToday

Support Your Successful PR Strategy with a PR Toolkit

When you have a job to do, there is typically a set of tools you need to get the job done right. The same...
Judy Campbell-CBD marketing-CBDToday

Do Your PR Initiatives Support Your CBD Marketing and Business Goals?

When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to...
Judy-Campbell-Consulting-What is PR-CBD-CBDToday

What Is PR and Why Do I Need It?

I am going to go out on a limb and guess that as a business owner, someone along the way has said you need...
executive tips-media coverage-CBD-CBDToday

5 Easy Ways to Maximize Media Coverage

In recent articles, we’ve discussed how to write a media-friendly press release and what kinds of information the press will find newsworthy. Now that...
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