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Hubspot-and-Talkwalker-Release-Social-Media-Best-Practices-Report-for-2021-CBD news-CBDToday

Social Media Best Practices for 2021

In order to be effective at leveraging social media for business, managers must understand social media best practices constantly are evolving. This is especially...

Building and Leading Creative Teams

Becoming a leader of a newly formed marketing department one week before the nationwide COVID-19 lockdown is a less-than-ideal way to step into a...
Start Marketing Your CBD Business Before You Launch-Gregg Greenberg-CBDToday

Start Marketing Your CBD Business Before You Launch

The CBD industry is growing at a staggering rate. While there certainly is plenty of fruit left on the tree for newcomers, competition is...
CBD and Coronavirus-Judy Campbell-Campbell Consulting-CBDToday

CBD and Coronavirus: Marketing Best Practices in a Time of Crisis

We’re all in the middle of navigating the COVID-19 crisis and, in such uncharted territory, many of us are struggling with how to approach...
CBD Brand building-Kary Radestock-Hippo Packaging-CBDToday

Use Mainstream Strategies to Build an Exceptional CBD Brand

Intel is one of the largest corporations in the world, and a leading manufacturer of computer microprocessor chips. The company was founded in the...
Judy Campbell-Leverage Media-CBD-CBDToday

Leveraging the Media for Growth

When it comes to working with the media to create a strong brand, it’s essential to ask yourself “What is our brand?” While many...
Judy Campbell-Editorial Calendar-CBD-CBDToday

Plan for Success with an Editorial Calendar

Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process at the...
Judy Campbell-Connecting with the Media-CBD-CBDToday

The Dos and Don’ts of Connecting with the Media

You have news to share and you want help telling a great story, so who are you going to call? The media. We have shared...
crisis communications plan-Carol Ruiz-CBD-CBDToday

Do You Have a Crisis Communications Plan?

In September, the vape industry suffered a major crisis that brought national media scrutiny and criticism. I’m talking about the vaping-related illness outbreak, of...
Judy Campbell-PR Toolkit-CBD-CBDToday

Support Your Successful PR Strategy with a PR Toolkit

When you have a job to do, there is typically a set of tools you need to get the job done right. The same...
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