Tag: Constellation Brands
Craft a Brand That Is Unique, Compelling, and Credible
For the past few years, I’ve been advocating the need for cannabis companies to actively pursue a more mainstream, disciplined approach to brand-building. There’s...
Disillusioned with Big Pharma, Consumers Take Control of Their Own Health
The cannabinoid tetrahydrocannabinol (THC), the psychoactive compound in cannabis, used to get all the attention. But cannabidiol, more commonly known as CBD, has gained...
