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Judy Campbell-Editorial Calendar-CBD-CBDToday

Plan for Success with an Editorial Calendar

Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process at the...
marketing-to-post-millennials-Dino H Carter-CBD-CBDToday

Marketing to Post-Millennials: Tips for a Disruptive Industry and Time

As technology evolves, it effects change in society and has an impact on the way we look at things. According to futurist Ray Kurzweil,...
Judy Campbell-Connecting with the Media-CBD-CBDToday

The Dos and Don’ts of Connecting with the Media

You have news to share and you want help telling a great story, so who are you going to call? The media. We have shared...
crisis communications plan-Carol Ruiz-CBD-CBDToday

Do You Have a Crisis Communications Plan?

In September, the vape industry suffered a major crisis that brought national media scrutiny and criticism. I’m talking about the vaping-related illness outbreak, of...
Chevrolet-Randall Huft-CBD Brand-CBDToday

Don’t Be Chevrolet: a Lesson in What NOT to Do with Your CBD Brand

General Motors’ venerable Chevrolet brand is in danger of extinction—and if the golden goose dies, GM will have no one but itself to blame. Founded...
Judy Campbell-PR Toolkit-CBD-CBDToday

Support Your Successful PR Strategy with a PR Toolkit

When you have a job to do, there is typically a set of tools you need to get the job done right. The same...
CBD Marketing-Social Engagement-CBDToday

Results-Driven CBD Marketing through Social Engagement

According to Influencer Marketing Hub, in 2019 60 percent of businesses are poised to spend a collective $6.3 billion on influencer and social media...
Judy Campbell-CBD marketing-CBDToday

Do Your PR Initiatives Support Your CBD Marketing and Business Goals?

When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to...
Canna Bath-Kary Radestock-Product Packaging-CBD-CBDToday

Increasing Sales Through Better Product Packaging

Jessica Bernardo had a problem. The energetic founder and chief executive officer of Canna Bath was disappointed in the company’s sales volume and having...
Judy-Campbell-Consulting-What is PR-CBD-CBDToday

What Is PR and Why Do I Need It?

I am going to go out on a limb and guess that as a business owner, someone along the way has said you need...
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