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Successful Social Media Campaigns-Dino H Carter-CBD-CBDToday

5 Tips for Successful Social Media Campaigns

In a recent virtual workshop for young entrepreneurs, I said, “You don’t sell a product. You sell a promise; a feeling.” A few attendees...
How-Startups-Can-Stabilize-Growth-Sysamone-Phaphon-Vertosa-CBDToday

How Startups Can Stabilize Growth

It’s an open secret: Most startups run on chaos. In fact, many dismiss building a solid infrastructure and plan for growth, preferring to ride...

How History Is Painted Over

Many years ago, I worked at a major-market television station that was steeped in history. In 1928, as one of the first television stations...
Economic Downturn-Business Growth-Randall Huft-opinion-CBD-CBDToday

Can an Economic Downturn Present Opportunities for Business Growth?

I am not the world’s biggest optimist. I just take comfort in facts over fiction. And the facts are that these crazy times offer...
Loyalty Program-Guest column-Jeffrey Harris-springbig-CBD-CBDToday

Structuring a Loyalty Program in the CBD Market

Rewards programs generate loyalty for businesses, especially in the emerging CBD market, where early customer engagement is key to long-term success. But not all...
Opinion-Cancer Marketing-Randall Huft-CBD-CBDToday

Marketing Cancer: Consumer Advocates Say Patients Pay the Real Price

A friend recently was diagnosed with cancer. When you first hear the “C word,” life suddenly changes. The diagnosis creates fear, confusion, uncertainty, and...
Marketing-in-tough-times-Dino-H-Carter-D-Branding-CBD-CBDtoday

Maintaining Momentum: Now Is the Time to Increase Marketing Efforts

In times of uncertainty, our brains encourage us to do what others do. Our brains don’t care what others actually are doing. They could...
W-System-Dino-H-Carter-D-Branding-CBD-CBDToday

Strengthen Your Brand by Exploring Who, What, and Why

Let’s face it: The market is saturated, and the novelty of a once-taboo substance is gone. Cannabis and hemp have have become just like...
Avoid-CBD-Brand-Failure-Carol-Ruiz-CBDToday

4 Reasons Why Your CBD Brand Could Fail

So, you want to launch a brand. Congratulations! Though there are no hard numbers for CBD brand failure or success rates, according to the...
Branding-superbowl-Randall Huft-Innovation Agency-CBD-CBDToday

Emotional Advertising Has Become the Cornerstone of Branding

As a nation, we came together for a few brief hours. We set aside our political, cultural, economic, and demographic differences, and although we...
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