Tag: opinion
The Correlation Between Brand Loyalty and Nostalgia Marketing
As I write this, I am eating a bowl of Campbell’s Bean with Bacon Soup. Honestly. If I had a way to show this...
Capturing Mindshare with Effective Advertising
Humans have a tendency to believe things used to be better, although when those things were better depends on who you ask and the...
Donald Trump’s Legacy of Lying Will Have Lasting Effects
The election is finally over, although the results remained long disputed due to Donald Trump’s insistence he won—despite all evidence to the contrary. And,...
Product Packaging: Wrapping Up All That Matters
It’s the holiday season, and that means giving and receiving presents of all kinds. One of my favorite activities at this time of year...
Randall Huft Ponders the Nature of Belief
I was born a Jew, but I didn’t stay that way for very long. My mother was a Lutheran with strict German parents. My...
How Ronald Reagan and Lunchtime Martinis Ruined the American Dream
As fires rage across the western states, as the pandemic shows no signs of slowing down, as the president admits he knew the virus...
Where Have All the Protest Songs Gone?
I grew up in a time of social unrest and political protest. My parents were antiwar activists and involved in the civil rights movement,...
How History Is Painted Over
Many years ago, I worked at a major-market television station that was steeped in history. In 1928, as one of the first television stations...
Can an Economic Downturn Present Opportunities for Business Growth?
I am not the world’s biggest optimist. I just take comfort in facts over fiction. And the facts are that these crazy times offer...
Marketing Cancer: Consumer Advocates Say Patients Pay the Real Price
A friend recently was diagnosed with cancer. When you first hear the “C word,” life suddenly changes. The diagnosis creates fear, confusion, uncertainty, and...
