Tag: packaging
Product Packaging: Wrapping Up All That Matters
It’s the holiday season, and that means giving and receiving presents of all kinds. One of my favorite activities at this time of year...
Increasing Sales Through Better Product Packaging
Jessica Bernardo had a problem. The energetic founder and chief executive officer of Canna Bath was disappointed in the company’s sales volume and having...
Craft a Brand That Is Unique, Compelling, and Credible
For the past few years, I’ve been advocating the need for cannabis companies to actively pursue a more mainstream, disciplined approach to brand-building. There’s...
5 CBD-Only Monthly Subscription Boxes
For a cannabinoid with no psychoactive effects, CBD (aka cannabidiol) sure is creating a big buzz. There have never been so many CBD-only products...
