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Chevrolet-Randall Huft-CBD Brand-CBDToday

Don’t Be Chevrolet: a Lesson in What NOT to Do with Your CBD Brand

General Motors’ venerable Chevrolet brand is in danger of extinction—and if the golden goose dies, GM will have no one but itself to blame. Founded...
Judy Campbell-PR Toolkit-CBD-CBDToday

Support Your Successful PR Strategy with a PR Toolkit

When you have a job to do, there is typically a set of tools you need to get the job done right. The same...
Judy Campbell-CBD marketing-CBDToday

Do Your PR Initiatives Support Your CBD Marketing and Business Goals?

When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to...
Judy-Campbell-Consulting-What is PR-CBD-CBDToday

What Is PR and Why Do I Need It?

I am going to go out on a limb and guess that as a business owner, someone along the way has said you need...
Judy Campbell-Newsworthy-CBD-CBD Today

Want Media Attention? Be Newsworthy

The CBD industry is becoming savvy—retail-, marketing-, and business-savvy. As the industry matures, more companies are developing brands and strategic plans, establishing marketing and...
Happy-Dreams-Farm-Orange Photonics-CBDToday

Final Exams: The Ins, Outs, and How-Tos of Hemp Testing

It seemed the entire hemp industry was at the NoCo Hemp Expo in Denver at the end of March. Wholesalers, processors, cultivators, politicians, and...

CBD is the Latest Buzz in Health and Wellness

CBD sales have been growing at a fast clip for several years, jumping from 2 percent of the legal cannabis market in 2014, to...
Judy-Campbell-Consulting-Press-release-CBD-CBD Today

How to Write a Press Release

There are a lot of people who will tell you the press release is extinct. They believe technology has made press releases obsolete, that...
woman_brain_687791986_web_CBDToday

Science: What CBD Is and What it Is Not

As we dismantle cannabis prohibition brick by painstaking brick, CBD has emerged not only as a powerful influencer for the normalization of cannabis but...
CBD Brown Sugar

The CBD Industry Needs Trustworthy Edibles–and Education to Match

Cannabis legalization finally is beginning to expand across the United States through powerful lobbying efforts, medical research, and product innovation as more individuals around...
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