Tag: how-to
Want Media Coverage in 2021? Here’s How to Get It.
Writers and editors are curious by nature. We’re always looking for the next great story, and when we find it, we share.
Here are a...
4 Secrets to Scaling a Hemp Business
Scaling a business is always a high-stakes endeavor, but the risks are magnified in the hemp and cannabis space, where every business is in...
How to Approach a Workforce Reduction with Compassion
Rapid expansion has led to job cuts across the hemp and cannabis industries, in both the United States and Canada, due to companies overspending...
Use Mainstream Strategies to Build an Exceptional CBD Brand
Intel is one of the largest corporations in the world, and a leading manufacturer of computer microprocessor chips. The company was founded in the...
Leveraging the Media for Growth
When it comes to working with the media to create a strong brand, it’s essential to ask yourself “What is our brand?” While many...
Plan for Success with an Editorial Calendar
Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process at the...
The Dos and Don’ts of Connecting with the Media
You have news to share and you want help telling a great story, so who are you going to call? The media.
We have shared...
Do You Have a Crisis Communications Plan?
In September, the vape industry suffered a major crisis that brought national media scrutiny and criticism. I’m talking about the vaping-related illness outbreak, of...
Support Your Successful PR Strategy with a PR Toolkit
When you have a job to do, there is typically a set of tools you need to get the job done right. The same...
Do Your PR Initiatives Support Your CBD Marketing and Business Goals?
When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to...
