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Second Greatest Story-Easter-Randall Huft-CBD-CBDToday

The Second Greatest Story Ever Sold

A few months ago, I wrote a piece titled “The Greatest Story Ever Sold,” which became one of the more popular of my columns....
CBD and Coronavirus-Judy Campbell-Campbell Consulting-CBDToday

CBD and Coronavirus: Marketing Best Practices in a Time of Crisis

We’re all in the middle of navigating the COVID-19 crisis and, in such uncharted territory, many of us are struggling with how to approach...
Quantitative CBD Data-Darren Roberts-Green Mile Holdings-CBDToday

Quantitative CBD Data Is Crucial, but Why Stop There?

When it comes to market research, quantitative data is king. Marketers want to dive deep into numbers to inform their company’s next steps. How...
CBD Brand building-Kary Radestock-Hippo Packaging-CBDToday

Use Mainstream Strategies to Build an Exceptional CBD Brand

Intel is one of the largest corporations in the world, and a leading manufacturer of computer microprocessor chips. The company was founded in the...
Randall Huft-What's in a Name-branding-CBD-CBDToday

What’s in a Name? According to Marketing Experts, Everything.

In William Shakespeare’s play Romeo and Juliet, Juliet suggests a name does not determine the nature of the thing to which it is applied:...
Judy Campbell-Leverage Media-CBD-CBDToday

Leveraging the Media for Growth

When it comes to working with the media to create a strong brand, it’s essential to ask yourself “What is our brand?” While many...
Judy Campbell-Editorial Calendar-CBD-CBDToday

Plan for Success with an Editorial Calendar

Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process at the...
marketing-to-post-millennials-Dino H Carter-CBD-CBDToday

Marketing to Post-Millennials: Tips for a Disruptive Industry and Time

As technology evolves, it effects change in society and has an impact on the way we look at things. According to futurist Ray Kurzweil,...
Judy Campbell-Connecting with the Media-CBD-CBDToday

The Dos and Don’ts of Connecting with the Media

You have news to share and you want help telling a great story, so who are you going to call? The media. We have shared...
crisis communications plan-Carol Ruiz-CBD-CBDToday

Do You Have a Crisis Communications Plan?

In September, the vape industry suffered a major crisis that brought national media scrutiny and criticism. I’m talking about the vaping-related illness outbreak, of...
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