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Judy Campbell-Leverage Media-CBD-CBDToday

Leveraging the Media for Growth

When it comes to working with the media to create a strong brand, it’s essential to ask yourself “What is our brand?” While many...
Judy Campbell-Editorial Calendar-CBD-CBDToday

Plan for Success with an Editorial Calendar

Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process at the...
crisis communications plan-Carol Ruiz-CBD-CBDToday

Do You Have a Crisis Communications Plan?

In September, the vape industry suffered a major crisis that brought national media scrutiny and criticism. I’m talking about the vaping-related illness outbreak, of...
Judy Campbell-PR Toolkit-CBD-CBDToday

Support Your Successful PR Strategy with a PR Toolkit

When you have a job to do, there is typically a set of tools you need to get the job done right. The same...
Judy Campbell-CBD marketing-CBDToday

Do Your PR Initiatives Support Your CBD Marketing and Business Goals?

When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to...
Judy-Campbell-Consulting-What is PR-CBD-CBDToday

What Is PR and Why Do I Need It?

I am going to go out on a limb and guess that as a business owner, someone along the way has said you need...
Judy Campbell-Newsworthy-CBD-CBD Today

Want Media Attention? Be Newsworthy

The CBD industry is becoming savvy—retail-, marketing-, and business-savvy. As the industry matures, more companies are developing brands and strategic plans, establishing marketing and...
executive tips-press-release-CBD-CBDToday

9 Tips for Creating a Professional Press Release

This week on CBDToday.com we published an incredibly informative step-by-step guide by Judy Campbell, president at Campbell Consulting, about writing media-worthy press releases. The...
Judy-Campbell-Consulting-Press-release-CBD-CBD Today

How to Write a Press Release

There are a lot of people who will tell you the press release is extinct. They believe technology has made press releases obsolete, that...
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