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Judy Campbell-Connecting with the Media-CBD-CBDToday

The Dos and Don’ts of Connecting with the Media

You have news to share and you want help telling a great story, so who are you going to call? The media. We have shared...
crisis communications plan-Carol Ruiz-CBD-CBDToday

Do You Have a Crisis Communications Plan?

In September, the vape industry suffered a major crisis that brought national media scrutiny and criticism. I’m talking about the vaping-related illness outbreak, of...
Judy Campbell-PR Toolkit-CBD-CBDToday

Support Your Successful PR Strategy with a PR Toolkit

When you have a job to do, there is typically a set of tools you need to get the job done right. The same...
Judy Campbell-CBD marketing-CBDToday

Do Your PR Initiatives Support Your CBD Marketing and Business Goals?

When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to...
Judy-Campbell-Consulting-What is PR-CBD-CBDToday

What Is PR and Why Do I Need It?

I am going to go out on a limb and guess that as a business owner, someone along the way has said you need...
executive tips-media coverage-CBD-CBDToday

5 Easy Ways to Maximize Media Coverage

In recent articles, we’ve discussed how to write a media-friendly press release and what kinds of information the press will find newsworthy. Now that...
Judy Campbell-Newsworthy-CBD-CBD Today

Want Media Attention? Be Newsworthy

The CBD industry is becoming savvy—retail-, marketing-, and business-savvy. As the industry matures, more companies are developing brands and strategic plans, establishing marketing and...
executive tips-boost your marketing efforts-CBD-CBDToday

4 Ways to Boost Your Marketing Efforts

Are your current marketing efforts bearing any fruit? If not, it might be time to try a different approach. Remember, if you aren’t promoting...
executive-tips-books for business-CBD-CBDtoday

5 of the Most Popular Audio Books on Business

In the fast-paced world of business it’s difficult to find time for the pursuit of learning. Learning however, is something successful businesspeople never stop...
executive-tips-sending-email-CBD-CBDToday

4 Questions to Ask Before Sending an Email

In today’s fast-paced world of instant, omnipresent communication, it’s easy to become overwhelmed by the abundance of incoming text messages, direct and private messages,...
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