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How to Create a Dynamic Salesfloor

The pandemic accelerated the retail sector’s adoption of ecommerce, some pundits say by as much as five years. A recent survey by Big Commerce...
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The Importance of Finding Trusted Partners in the CBD Supply Chain

Choosing a safe CBD source is one of the most important elements, if not the most important, in kick-starting your business. Finding a credible...
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The CBD Industry Is in a Consolidation Phase

I’ve had the good fortune of speaking at several cannabis conferences, usually pontificating on the subjects of branding and marketing. I often began with...
Stand out from the crowd

3 Ways to Ensure Your Brand Stands Out

The legal cannabis industry is having more than a moment. Not only is revenue expected to top $40 billion in sales annually within the...
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Human Resources Advice for Launching and Scaling Up

With more competition than ever before, how can new and expanding companies alike find success as the industry continues to evolve? The companies that...
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Nanoemulsions Explained

“Nano” has become one of the latest buzzwords appearing on CBD packaging, but consumers and companies are confused about what the word really means....
What Does Credibility Look Like in 2021-CBD news-CBDToday

What Does Credibility Look Like in 2021?

Recently, well-known publications including Rolling Stone, which has been in print for fifty-three years, have caused quite a stir by offering “thought leaders” the...
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Plant-Optimized Light Spectrums Maximize Growth, Quality, and Yield

Hemp cultivators must manage a multitude of working components within their gardens. To ensure the most bountiful harvests, each aspect of the grow must...
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CBD Marketing 101: Meet Your Audience Where They Socialize

Understanding your target audience is key to executing effective marketing strategies and increasing brand equity. But “understanding” isn’t a destination. It’s a journey. For...
How Successful Executives Approach Direct to Consumer Marketing-CBD news-CBDToday

How Successful Executives Approach Direct-to-Consumer Marketing

Brands like Warby Parker, Casper, and Cards Against Humanity have achieved great success with direct-to-consumer marketing. Though some hemp and cannabis businesses may not...
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