Tag: Top Stories
What Does Credibility Look Like in 2021?
Recently, well-known publications including Rolling Stone, which has been in print for fifty-three years, have caused quite a stir by offering “thought leaders” the...
Plant-Optimized Light Spectrums Maximize Growth, Quality, and Yield
Hemp cultivators must manage a multitude of working components within their gardens. To ensure the most bountiful harvests, each aspect of the grow must...
CBD Marketing 101: Meet Your Audience Where They Socialize
Understanding your target audience is key to executing effective marketing strategies and increasing brand equity. But “understanding” isn’t a destination. It’s a journey. For...
How Successful Executives Approach Direct-to-Consumer Marketing
Brands like Warby Parker, Casper, and Cards Against Humanity have achieved great success with direct-to-consumer marketing. Though some hemp and cannabis businesses may not...
5 Things Every CBD Product Retailer Must Understand
As any established brand already should know, cannabidiol (CBD) is a non-psychoactive cannabinoid widely known for its healing benefits. The compound has been shown...
CBD Marketing 101: Merchandising Tips from Greenlane’s Lauren Drury
Merchandising, also known as display marketing, is the presentation of products in visually appealing ways in order to generate consumer interest and improve sales....
Proposed CBD Legislation Receives Criticism from Consumer Groups
WASHINGTON, D.C. – Introduced in the U.S. House of Representatives on February 4, the Hemp and Hemp-Derived CBD Consumer Protection and Market Stabilization Act...
USDA’s Domestic Hemp Production Guidance Now in Effect
WASHINGTON, D.C. – The U.S. Department of Agriculture’s (USDA) final rule on hemp production went into effect March 22, 2021, providing what some members...
The Correlation Between Brand Loyalty and Nostalgia Marketing
As I write this, I am eating a bowl of Campbell’s Bean with Bacon Soup. Honestly. If I had a way to show this...
CBD Marketing 101: Improve Communications with This Expert Advice
The ultimate goal in marketing and advertising is to influence consumer perception and behavior. To accomplish this, marketers must understand their target audience. Knowing...
