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CBD producers products on display in store. Photo by Kevin McGovern.

Opinion: CBD Producers Must Adapt or Die

In only a few short years, cannabidiol (CBD) has gone from being considered a fringe home remedy to an established wellness product available in...
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Insider Tips for Social Media Marketing Success

Social media is leveling the playing field, providing reach and data previously available only to the cognoscenti. Enthusiasts of all stripes who have immersed...
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How to Create a Dynamic Salesfloor

The pandemic accelerated the retail sector’s adoption of ecommerce, some pundits say by as much as five years. A recent survey by Big Commerce...
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The Importance of Finding Trusted Partners in the CBD Supply Chain

Choosing a safe CBD source is one of the most important elements, if not the most important, in kick-starting your business. Finding a credible...
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The CBD Industry Is in a Consolidation Phase

I’ve had the good fortune of speaking at several cannabis conferences, usually pontificating on the subjects of branding and marketing. I often began with...
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3 Ways to Ensure Your Brand Stands Out

The legal cannabis industry is having more than a moment. Not only is revenue expected to top $40 billion in sales annually within the...
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Human Resources Advice for Launching and Scaling Up

With more competition than ever before, how can new and expanding companies alike find success as the industry continues to evolve? The companies that...
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Nanoemulsions Explained

“Nano” has become one of the latest buzzwords appearing on CBD packaging, but consumers and companies are confused about what the word really means....
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What Does Credibility Look Like in 2021?

Recently, well-known publications including Rolling Stone, which has been in print for fifty-three years, have caused quite a stir by offering “thought leaders” the...
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Plant-Optimized Light Spectrums Maximize Growth, Quality, and Yield

Hemp cultivators must manage a multitude of working components within their gardens. To ensure the most bountiful harvests, each aspect of the grow must...
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