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3 Ways to Ensure Your Brand Stands Out

The legal cannabis industry is having more than a moment. Not only is revenue expected to top $40 billion in sales annually within the...
Human resources teamwork Sergey-Nivens CBD Today

Human Resources Advice for Launching and Scaling Up

With more competition than ever before, how can new and expanding companies alike find success as the industry continues to evolve? The companies that...
Nanoemulsions explained CBD Today

Nanoemulsions Explained

“Nano” has become one of the latest buzzwords appearing on CBD packaging, but consumers and companies are confused about what the word really means....
What Does Credibility Look Like in 2021-CBD news-CBDToday

What Does Credibility Look Like in 2021?

Recently, well-known publications including Rolling Stone, which has been in print for fifty-three years, have caused quite a stir by offering “thought leaders” the...

Plant-Optimized Light Spectrums Maximize Growth, Quality, and Yield

Hemp cultivators must manage a multitude of working components within their gardens. To ensure the most bountiful harvests, each aspect of the grow must...
CBD Marketing 101 Meet Your Audience Where They Socialize-Nic Shafer-CBD news-CBDToday

CBD Marketing 101: Meet Your Audience Where They Socialize

Understanding your target audience is key to executing effective marketing strategies and increasing brand equity. But “understanding” isn’t a destination. It’s a journey. For...
How Successful Executives Approach Direct to Consumer Marketing-CBD news-CBDToday

How Successful Executives Approach Direct-to-Consumer Marketing

Brands like Warby Parker, Casper, and Cards Against Humanity have achieved great success with direct-to-consumer marketing. Though some hemp and cannabis businesses may not...
5 Things Every CBD Product Retailer Must Understand-CBD products-CBDToday

5 Things Every CBD Product Retailer Must Understand

As any established brand already should know, cannabidiol (CBD) is a non-psychoactive cannabinoid widely known for its healing benefits. The compound has been shown...
CBD Marketing 101 Merchandising Tips from Greenlane’s Lauren Drury-Higher Standards-CBDToday

CBD Marketing 101: Merchandising Tips from Greenlane’s Lauren Drury

Merchandising, also known as display marketing, is the presentation of products in visually appealing ways in order to generate consumer interest and improve sales....
Proposed CBD Legislation Receives Criticism from Consumer Groups-CBD news-CBDToday

Proposed CBD Legislation Receives Criticism from Consumer Groups

WASHINGTON, D.C. – Introduced in the U.S. House of Representatives on February 4, the Hemp and Hemp-Derived CBD Consumer Protection and Market Stabilization Act...