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Craft a Brand That Is Unique, Compelling, and Credible

For the past few years, I’ve been advocating the need for cannabis companies to actively pursue a more mainstream, disciplined approach to brand-building. There’s...
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5 Ways to Keep Your Meeting on Track

A research study by Steven Rogelberg of the University of North Carolina surveyed 182 senior managers in a variety of industries. His findings showed...
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The State of Hemp

Earlier this year, a trucker hauling nearly 7,000 pounds of hemp found himself in an Idaho jail cell. When he pulled into the East...
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CBD for Pampered, Celebrity Pets and Pet Celebrities

On April 11, National Pet Day, every pet is a star whether they’re a rescue or purebred. As for their owners, options for pet...
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FDA Revises CBD FAQ Ahead of May Hearing

Washington, D.C. - The U.S. Food and Drug Administration (FDA) has made changes to its "frequently asked questions" (FAQ) about CBD ahead of a...
Time Hacks

8 Time Hacks Every Business Owner Needs Right Now

Spring is here. While you may yearn for some fun in the sun, as a business owner or manager you’ve probably got too much...
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3 Unexpected Tips for Increasing the Bottom Line

Imagination and innovation are imperative for businesses to thrive. We are not dismissing conventional wisdom, as some established business practices are essential for retailers,...
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Embrace Social Media for Effective Branding

In a 2015 global research work, marketing professor Neil Granitz of California State University Fullerton wrote about the ways in which people interpret their...
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CBD and the FDA: What to Expect

With CBD (cannabidiol) becoming mainstream, many are asking how the U.S. Food and Drug Administration will regulate hemp-based products going forward. The 2018 Farm...
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Spring Break: 5 Spas with CBD-Infused Treatments

Many spring breakers this month will set off in search of sunny places and chill spaces because it’s time to renew and revive after...
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