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CBD Brand building-Kary Radestock-Hippo Packaging-CBDToday

Use Mainstream Strategies to Build an Exceptional CBD Brand

Intel is one of the largest corporations in the world, and a leading manufacturer of computer microprocessor chips. The company was founded in the...
Martha-StewartMartha-Stewart-CBD-products for-pets-CBD-Today

Martha Stewart Goes to the Dogs with New Line of CBD Products for Pets

SMITHS FALLS, ON and NEW YORK – Maven of all things domestic Martha Stewart announced the launch of a new line of CBD products...
Randall Huft-What's in a Name-branding-CBD-CBDToday

What’s in a Name? According to Marketing Experts, Everything.

In William Shakespeare’s play Romeo and Juliet, Juliet suggests a name does not determine the nature of the thing to which it is applied:...
Judy Campbell-Leverage Media-CBD-CBDToday

Leveraging the Media for Growth

When it comes to working with the media to create a strong brand, it’s essential to ask yourself “What is our brand?” While many...
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Carlos Santana to Launch Latin-Inspired Cannabis and CBD Product Lines

SANTA ROSA, Calif. – Multi-Grammy® Award winning artist and legendary guitarist Carlos Santana has announced a brand partnership with cannabis product wholesaler Left Coast...
Judy Campbell-Editorial Calendar-CBD-CBDToday

Plan for Success with an Editorial Calendar

Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process at the...
marketing-to-post-millennials-Dino H Carter-CBD-CBDToday

Marketing to Post-Millennials: Tips for a Disruptive Industry and Time

As technology evolves, it effects change in society and has an impact on the way we look at things. According to futurist Ray Kurzweil,...
Chevrolet-Randall Huft-CBD Brand-CBDToday

Don’t Be Chevrolet: a Lesson in What NOT to Do with Your CBD Brand

General Motors’ venerable Chevrolet brand is in danger of extinction—and if the golden goose dies, GM will have no one but itself to blame. Founded...
CBD Marketing-Social Engagement-CBDToday

Results-Driven CBD Marketing through Social Engagement

According to Influencer Marketing Hub, in 2019 60 percent of businesses are poised to spend a collective $6.3 billion on influencer and social media...
Kylie Jenner-Happy Tea-CBD-CBDToday

Billionaire Kylie Jenner Endorses CBD-Infused Happy Tea

CALABASAS, Calif. – The world’s youngest self-made cosmetics billionaire, Kylie Jenner—reportedly, currently celebrating her 22nd birthday with her glam reality family celebrity B-Day squad...
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