Tag: branding
Strengthen Your Brand by Exploring Who, What, and Why
Let’s face it: The market is saturated, and the novelty of a once-taboo substance is gone. Cannabis and hemp have have become just like...
4 Reasons Why Your CBD Brand Could Fail
So, you want to launch a brand. Congratulations! Though there are no hard numbers for CBD brand failure or success rates, according to the...
Emotional Advertising Has Become the Cornerstone of Branding
As a nation, we came together for a few brief hours. We set aside our political, cultural, economic, and demographic differences, and although we...
The Second Greatest Story Ever Sold
A few months ago, I wrote a piece titled “The Greatest Story Ever Sold,” which became one of the more popular of my columns....
Use Mainstream Strategies to Build an Exceptional CBD Brand
Intel is one of the largest corporations in the world, and a leading manufacturer of computer microprocessor chips. The company was founded in the...
Martha Stewart Goes to the Dogs with New Line of CBD Products for Pets
SMITHS FALLS, ON and NEW YORK – Maven of all things domestic Martha Stewart announced the launch of a new line of CBD products...
What’s in a Name? According to Marketing Experts, Everything.
In William Shakespeare’s play Romeo and Juliet, Juliet suggests a name does not determine the nature of the thing to which it is applied:...
Leveraging the Media for Growth
When it comes to working with the media to create a strong brand, it’s essential to ask yourself “What is our brand?” While many...
Carlos Santana to Launch Latin-Inspired Cannabis and CBD Product Lines
SANTA ROSA, Calif. – Multi-Grammy® Award winning artist and legendary guitarist Carlos Santana has announced a brand partnership with cannabis product wholesaler Left Coast...
Plan for Success with an Editorial Calendar
Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process at the...
