SANTA ROSA, Calif. – Multi-Grammy® Award winning artist and legendary guitarist Carlos Santana has announced a brand partnership with cannabis product wholesaler Left Coast Ventures, to create signature products for a cannabis line and hemp-based CBD line.
Still in development, branding concepts and products for each line will include herbals and other ingredients sourced from Latin culture and medicinal traditions.
“While the formulations are still in [research and development], they are inspired by Carlos’ Latin heritage in addition to being vegan, GMO-free, and cruelty-free,” Left Coast Ventures Chief Executive Officer Brett Cummings told mgRetailer.
“Left Coast Ventures’ hemp CBD product development lead is forward thinking and a master of ingredients. He thoughtfully looks at the entire product to determine how ingredients synergistically work together to create the most effective wellness products in the industry,” Cummings described further.
Santana is no stranger to successful branding partnerships, beginning with more than one hundred million albums sold worldwide since the 1960s. His signature women’s fashion accessories and shoe lines have become well established, in addition to numerous brand partnerships that include men’s fashion accessories and shoes, tequila, champagne, percussion instruments, guitars, audio equipment, celebrity lifestyle home décor and art, and eyeglass frames.
At age 72, he is a music producer and tours internationally. He also is still active with The Milagro Foundation, which he founded in 1998, to benefit underprivileged children with funding for educational, health, and arts resources.
“Cannabis is a window or a door to different awareness of consciousness,” longtime cannabis advocate Carlos Santana said in a press release.
“It gives you the choice to perceive through a different filter of awakening and healing, the misperception of distance as an illusion, which keeps you from being centered in your essence-core. It helps you arrive at knowing, accepting, and owning a quality of life that is being with joy!”
Left Coast Ventures also has partnered with iconic music and cannabis culture dynasty, the Marley family, to produce Marley Natural branded cannabis products. Drummer Mickey Hart, member of legendary ’60s band The Grateful Dead, also is signed with the company for his Mind Your Head brand of cannabis products.
Is there any chance of a Left Coast Music Fest some day soon?
“Left Coast Ventures feels honored to partner with legendary artists! It would be amazing to collaborate in some way but we don’t have a Left Coast Ventures Fest in the books as of today,” Cummings replied, then added hopefully, “The future is still wide open!”