Tag: marketing
Do You Have a Crisis Communications Plan?
In September, the vape industry suffered a major crisis that brought national media scrutiny and criticism. I’m talking about the vaping-related illness outbreak, of...
Don’t Be Chevrolet: a Lesson in What NOT to Do with Your CBD Brand
General Motors’ venerable Chevrolet brand is in danger of extinction—and if the golden goose dies, GM will have no one but itself to blame.
Founded...
Support Your Successful PR Strategy with a PR Toolkit
When you have a job to do, there is typically a set of tools you need to get the job done right. The same...
Results-Driven CBD Marketing through Social Engagement
According to Influencer Marketing Hub, in 2019 60 percent of businesses are poised to spend a collective $6.3 billion on influencer and social media...
Do Your PR Initiatives Support Your CBD Marketing and Business Goals?
When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to...
Increasing Sales Through Better Product Packaging
Jessica Bernardo had a problem. The energetic founder and chief executive officer of Canna Bath was disappointed in the company’s sales volume and having...
What Is PR and Why Do I Need It?
I am going to go out on a limb and guess that as a business owner, someone along the way has said you need...
Want Media Attention? Be Newsworthy
The CBD industry is becoming savvy—retail-, marketing-, and business-savvy. As the industry matures, more companies are developing brands and strategic plans, establishing marketing and...
9 Tips for Creating a Professional Press Release
This week on CBDToday.com we published an incredibly informative step-by-step guide by Judy Campbell, president at Campbell Consulting, about writing media-worthy press releases. The...
How to Write a Press Release
There are a lot of people who will tell you the press release is extinct. They believe technology has made press releases obsolete, that...
