John Legend may have the rare distinction of winning an Emmy, Grammy, Oscar, and Today award, but the hard-working entertainer is seeking success in an all-new arena. The “All of Me” singer and husband to supermodel Chrissy Teigen has now entered the CBD industry through a partnership with infused edible maker PLUS Products, which today announced the nationwide launch of its first-ever 100-percent hemp CBD product line.
Legend, who said he has long been a fan of CBD’s medicinal potential, will advocate on behalf of the company’s new collection.
“I have been a believer in the benefits of CBD for some time,” Legend said in a press release. “I was drawn to the PLUS team because they’re an innovative, family-run company, and they use science to deliver a consistent, high-quality product. I appreciate that they’re committed to setting a high standard within an industry that has to date been fairly unregulated.”
PLUS’ new CBD product line consists of three infused gummy formulations. Balance contains 50mg of CBD per gummy while Uplift is infused with the same level of CBD but also features Vitamin B as an ingredient. Both variations come in tins containing 14 gummies each.
The company’s third variation meshes perfectly with another of its new partnerships. PLUS also is working with Casper Sleep Inc. Together, they introduced Sleep, a CBD product containing 25mg of CBD and 1mg of melatonin per gummy.
Although the CBD industry may be new real estate for the award-winning mattress maker, a partnership with PLUS helps further Casper’s goal of individuals get their rest.
“We’re always exploring new ways to improve sleep across the entire sleep arc—from sunset to sunrise,” said Neil Parikh, co-founder and chief strategy officer at Casper. “Like PLUS, we believe sleep is a key part of the wellness equation. Partnering with their team of experts to introduce CBD sleep gummies brings a new way to relax and rest to those who need it.”
PLUS is planning on taking the momentum of the two partnerships and parlaying it into national exposure.
“Giving the world a simple way to achieve balance has always been our mission, and the PLUS CBD line allows us to expand from California to nearly all fifty states overnight,” said Jake Heimark, chief executive officer and co-founder at PLUS. “We are thrilled that John Legend and Casper have partnered with our team to support this exciting new initiative.”
Legend is far from the first celebrity to enter the CBD space. Earlier this week Mark Wahlberg and Sean “Diddy” Combs endorsed a deal that will see their alkaline water company produce a CBD infused water. U.S. Women’s World Cup Champion Megan Rapinoe and Superbowl Champion Rob Gronkowski have also recently announced ties to the CBD industry.